A FORMER Saatchi and Saatchi account director has joined The Purple Agency in Basingstoke.

Gerry Griffiths has joined the firm based at One Faraday Office Park as senior account director.

While at Team Saatchi, she helped to create and run integrated multi-media campaigns for clients including the P&G brand, Olay, Bauer Media’s Closer magazine.

Prior to Saatchi and Saatchi, Gerry, above, worked with VCCP and WCRS, where her clients included Sky, The Sun, Mini, Volvic, Rolls Royce, Royal Navy, and O2.

Agency head Steve Shaw said: “Gerry has more than eight years of experience working at some of London’s busiest agencies, developing major integrated campaigns for many significant national brands.

“She has fantastic new business skills, and has experience of running truly multi-media campaigns, including TV and radio.

“At a time when we are looking to continue the growth of the agency, Gerry is a terrific asset to have on the Purple team.”

Gerry’s appointment follows closely on the arrival at The Purple Agency of Alan Docherty as the agency’s new creative director.

He also brings considerable experience of working with top London agencies and working on award winning campaigns for a range of leading global brands, including BA, Mars, Google, Fujitsu and Warner Brothers.

In 2012, Purple was placed among the top 30 UK design agencies by Drum magazine, and was named as one of the top 10 fastest growing B2B agencies by B2B Marketing magazine.

In addition, Purple has been highly commended at the Wirehive digital agency awards, and picked up further accolades at both the RAR and Database Marketing awards.