A HOOK butcher has become one of fewer than than 60 industry professionals throughout the UK to be awarded a prestigious award.

Jason Moore employee of Newlyns Farm Shop has been awarded Institute of Meat (IoM) accredited Master Butcher status at their annual prize-giving event, held at Butchers Hall, London, last month.

The event, organised by the Institute of Meat (IoM) and The Worshipful Company of Butchers, has been running for almost 30 years. Celebrating individual achievement in the meat and poultry industry, this years’ event also served as a means of thanking outstanding members of an industry that has worked relentlessly throughout the pandemic to serve local communities and the wider British public.

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Jason who has been working as a butcher for 30 years, was presented with their award by HRH The Princess Royal, Past Master of The Worshipful Company and Fellow of the Institute of Meat. Presiding over the event was Keith Fisher (F.Inst.M), Chief Executive of the IoM and himself a fourth generation Master Butcher.

Commenting on their achievement Keith said: “Being granted Institute of Meat accredited Master Butcher status is one of the highest accolades a butcher can achieve. In almost three decades of the prize-giving we have accepted less than 60 applications for the Master Butcher award. The process of assessing an application is rigorous and in fact we only consider applications from the most experienced and skilful butchers.”

Asked what achieving the title of Master Butcher meant to him, Jason said this is an amazing achievement, that he managed to reach the ultimate pinnacle in his butchery career. He joked that his teachers would not believe he is one of the few people in the world with this accolade.

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