BOOTS have launched the UK’s largest bleach-free period care brand in Basingstoke.

Boots’ first B-Corp certified bleach-free & plastic-free period care brand &SISTERS is hitting the shelves with their gynaecologist-approved organic cotton pads and tampons.

Following recent news that Boots changed their menstrual product signage from feminine hygiene and care to period products to tackle the stigma associated with periods being dirty, they have launched a brand with the slogan ‘there’s no such thing as normal’.

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Hitting online stores and shelves earlier this month, shoppers in Basingstoke can access the healthy period products at both Boots stores in the city.

Lucy, &SISTERS Co-Founder, said: “We are delighted to bring our products to Basingstoke as part of our mission to start a menstrual health revolution, which starts with taking a good look at the products we use but also how we talk about menstrual health. We believe there is no such thing as a “normal period”. We all have different bodies & rhythms and I am sure there is no one who can tell me what a “regular” or “super-plus” blood flow is, so we talk about light, medium and heavy flows and never assume everyone’s cycles are monthly.”

Over a woman’s lifetime, over 11,000 mainstream disposable period products end up in landfill, taking between 500-800 years to biodegrade. The &SISTERS organic period products compost in just 18 months, so making the switch to a more sustainable option has a hugely positive impact.

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Lucy added “More seriously, we rally against the idea of “feminine hygiene” or “sanitary” products which suggest periods are something unhygienic and not to be talked about. The UK has the biggest gender health gap in the G20 and the deafening silence on the topic is definitely not helping! We need to be able to talk to each other about everything from period pain to itchy vaginas.”

The chemicals in mainstream sanitary products cause a myriad of gynaecological conditions at a time where it's increasingly challenging to get a gynaecologist appointment.

&SISTERS exciting new partnership with Boots will help more people to access safe and healthy period care products that don’t pollute their bodies or our planet. You can now find &SISTERS in larger Boots stores and online, with their range of organic cotton light, medium & heavy flow organic pads and tampons.