Up and Running helping the Camrose Centre with sock campaign

Throughout September, for every pair of socks sold by Up and Running, sports socks brand Balega will donate a pair to the homeless charity, in a bid to provide warmth and comfort to those sleeping on the streets.

The campaign also aims to raise awareness of homelessness in the UK, and highlight the fantastic work that charities do ahead of World Homelessness Day on October 10.

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This is the fourth year that Up and Running and Balega have joined forces, which has seen the campaign donate hundreds of socks to help homeless charities throughout the UK.

Credit: Balega UK Talking about the campaign, co-managing director of Up and Running, George Cunningham, said: “We are happy to once again be supporting local homeless shelters and projects, and are grateful to customers, staff and Balega for the contributions to the sock donation.

“The issue of homelessness is heartbreaking and serious and affects all communities. We hope that the sock donation will help in a small way to bring some comfort and dignity to those in need.”

Meanwhile a representative for UK Balega, Jon Dennis, said: “We are pleased to be partnering with Up & Running again to deliver our homeless support campaign.

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“Balega has a long tradition of supporting communities and charities and our partnership with Up & Running continues this tradition.”

Founded in 1992, Up and Running is the UK’s largest independent running store specialising in running shoes, technical kit and running accessories for men, women and children.

To support the campaign, either head to Up and Running Basingstoke, or visit upandrunning.co.uk.