The situation created by the cost of living crisis is creating plenty of opportunities for fraudsters to trick people with purchase scams, according to the internet safety website Get Safe Online.

Around six-in-10 people surveyed (62%) said they had altered the way they shop, as household finances continue to be squeezed, while 43% of online shoppers said they are seeking out special offers and deals more regularly.

Alongside that three-in-10 people said they had noticed an increase in fake websites and sellers when shopping online.

Tony Neate, CEO of Get Safe Online, said: “Falling for a purchase scam is easier than you think. Unfortunately, fraud is committed by highly skilled, professionally-organised people who employ web designers and rent call centres to give off the appearance of a legitimate company.

Basingstoke Gazette: More people are noticing fake websites and sellers online the survey claimedMore people are noticing fake websites and sellers online the survey claimed (Image: PA)

“Many people still believe that fraud is easy to spot, and isn’t something that can happen to them, however amateur adverts and websites are becoming a thing of the past.

“Today, people can make a living out of tricking people out of their money, going to great lengths to lure you in. It’s upsetting at the best of times, but the impact is felt more profusely when money is tight.”

Tips to avoid purchase fraud

Get Safe Online recommend a few things to keep in mind to avoid purchase fraud:

  • Pay by card. Fraudsters like bank transfers and will encourage people to pay via this method.
  • If possible, see goods in person before buying. Fraudsters take the time and effort to create profiles or websites that make you believe they are a genuine seller.
  • Look beyond the item and price. Stop and think to check whether a purchase is safe

In the survey, 92% of respondents said they would take proactive steps to keep their money safe from online purchase scams, including taking care before clicking on links and avoiding websites that ask for too much personal information.