FESTIVAL-goers were introduced to new ways of eating and cooking game meet when they attended CarFest last month.
Eat Wild, the development board for wild meat, attended the fundraising festival in Overton from August 25-27 with the aim of introducing people to eating and cooking with wild meat that has been reared and released to top welfare standards in the British countryside.
Eat Wild has introduced hundreds of thousands of people to wild meat through events, marketing and social media.
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At CarFest the organisation introduced a completely new audience to the benefits of wild meat.
Teaming up with Rebel Wine to host wine and game tastings in the Tipple Tent, Eat Wild handed out over 2,000 samples of wild meat, 1,000 recipe booklets, and over 600 cooking guides throughout the weekend.
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CarFest is an annual family music and motoring festival held at Laverstock Park Farm, near Overton. It was founded by radio presenter Chris Evans in 2011 and is the UK’s largest family fundraising festival supporting eight children’s charities, including Children in Need.
The festival celebrates live music performances, track shows, celebrity chef demos, driving experiences, a steam fair and much more. This year the festival hosted 17,000 campers.
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