Greene King offering free Guinness this Christmas season

From office parties to festive gatherings, the Christmas period means more people will be heading down to their local to enjoy a festive pint. 

The latest data shows that 79 per cent of drink-drive collisions involve male drivers or riders over the legal alcohol limit, and younger male drivers are historically over-represented in drink-drive-related road casualties.

In a new road safety campaign, Guinness has collaborated with the Government’s official road safety campaign, THINK!, and Greene King, to help people drink responsibly this Christmas, by offering designated drivers a free pint of Guinness 0.0 at participating Greene King pubs.

Designated drivers can enjoy a free Guinness 0.0 from selected Greene King pubs (Image: contributed)

The initiative will be rolled out in 472 Greene King Pubs across the UK from December, 1 to January, 1.

To claim a free pint of Guinness 0.0, drivers simply need to flash their car keys at the bar. 

Anna MacDonald, category marketing director beer at Diageo GB says: "Being the designated driver this Christmas doesn’t mean you can’t enjoy a good pint of Guinness.

"Guinness 0.0 is unmistakably Guinness, just without the alcohol.

"That’s why we’re proud to be working with THINK! and Greene King to give responsible drinkers a free pint of Guinness 0.0, so they can still be a part of the festive fun even when they’re driving."

Guy Opperman, Roads Minister at the Department for Transport said: "Our highly regarded THINK! campaign will be aiming to save more lives again this Christmas season and will help continue to raise awareness of the dangers of drink driving.

"This is a great initiative which encourages people to act responsibly while still enjoying the festive season."

How to redeem your free Guinness:

1. Visit guinness.com/en-gb/greene-king-00
2. Find your local pub participating in the offer via the pub finder tool
3. Flash your car key and the downloadable voucher at their local Greene King pub