INDEPENDENT gift and lifestyle company Fig and Fox has celebrated the opening of its new permanent shop in Basingstoke. 

The shop opened as a pop-up store in Festival Place on Friday, September 15, last year, and closed on January 17

However, on Friday, January 19, the business, owned by Helen Mitchell, 30, and her husband James, 34, has now opened permanent shop in the centre.

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The shop’s new space is 50 per cent larger, allowing for the addition of a takeaway counter serving hot drinks made from Hampshire coffee roasters, Moonroast, as well as New Forest Tea, and hot chocolates from Dorset brand, Chococo.

Basingstoke Gazette:

Fig and Fox will also serve fresh baked goods from Hoxton Bakehouse, Southampton.

The shop offers individual and designer-led products as well as food and drink from the Basingstoke area and a range of personalised items including greeting cards and notebooks.

James said: “We have been overwhelmed by the support from local residents and visitors. The shop has been bustling with activity since we re-opened on Friday and we love our new atmosphere.

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“The shop design has been created for our brand and we have found the addition of warm, vintage lighting, background music and darker colours has led to a relaxed shopping environment that has proved a hit with our customers.”

Helen added: “We have exciting plans for 2024, we are increasing our own range of products and expanding the offering from our New Forest studio.

“We currently allow customers to personalise our greetings cards in the shops, free of charge, we hope to increase this offering and also launch a new range of gift boxes and accessories.”

The retailer first opened in The Hundred, Romsey in October 2022.