A LEISURE attraction has found the perfect solution to concerns over water quality at the seaside by opening an artificial beach, which it says has higher cleanliness standards.

4 Kingdoms Adventure Park, in Newbury Road, Headley, has reported a surge in visitor numbers following the opening of its beach attraction.

It said many customers are travelling to the park to benefit from the higher standards of cleanliness compared to some south coast beaches, which have been blighted by water quality concerns as water companies are allowed to pump untreated sewage into the UK’s rivers and seas.

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The artificial beach (Image: 4 Kingdoms) The artificial beach is made up of 510 tonnes of washed sand and has resembled traditional summer seaside scenes with visitors sitting on deckchairs while children enjoy building sandcastles, digging moats or cooling off in the pool or on a giant slip-slide.

Darren Lamb, owner of 4 Kingdoms Adventure Park, said: “We are thrilled that we can give our guests the ultimate beach experience right here in Hampshire.

“The beach at 4 Kingdoms is guaranteed to be a memorable day out for families, offering the perfect blend of excitement and relaxation without a trip to the coast. Families are consistently reporting to us how much cleaner the beach is here compared to traditional seaside hotspots.

“We are hearing anecdotes on a daily basis about the concern that people have about water quality in rivers and oceans, and ultimately they are opting to come here knowing that they aren’t going to come in to contact with any sewage in the water or litter on the beach.”

The Beach at 4 Kingdoms Adventure Park is open every day from 11am to 4pm during the summer holidays and is included in the park’s overall admission fee.

The park opened in 2012 and currently offers a wide range of activities and experiences for visitors of all ages and is also home to the UK’s largest indoor Christmas attraction.