A HR and recruitment firm with a branch in Basingstoke has launched a neurodiversity campaign.

Gi Group, a UK HR and recruitment specialist, has rolled out 'This is Me', a 'first of its kind' campaign.

The initiative seeks to promote understanding, appreciation, and elevation of neurodivergent colleagues within the workplace.

Those behind the campaign hope to clear misconceptions and bridge the gap between neurotypical and neurodivergent colleagues.

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To initiate the campaign, a 'Neurodiversity at Work Guide' has been created for its employees, focusing particularly on individuals with autism, ADHD, dyspraxia, dyscalculia and dyslexia.

Information, tool kits, advice, personal experiences and stories will be part of the guide.

Gi Group has become a member of Neurodiversity in Business, a new initiative launched at the Houses of Parliament to enhance the employment and experience for the neurodiverse workforce.

Gi Group's head of learning and development, Emma-Louise Taylor, said: "When shaping our EDI strategy, we wanted to reflect what’s important to our teams, so giving them a voice was vital.

"After sending out an employee poll, neurodiversity was a key theme within the results, so we knew immediately we wanted to launch a specific campaign around it."

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Research by the Chartered Institute of Personnel and Development (CIPD) revealed that over half of neurodivergent employees do not believe their organisation (52 per cent) or team (54 per cent) is open or supportive enough to discuss neurodiversity.

Ms Taylor, who is also neurodiverse, is distinctly passionate about the campaign.

She said: "Neurodiverse individuals have unique skills and talents that they can bring into the workplace, but it’s how a company supports them which makes the difference in allowing them to flourish."

Looking ahead, Gi Group intends to launch a role model initiative and create mentor opportunities centred on neurodiversity.

The firm is also focusing on the candidate experience and the best possible ways to support those with neurodiverse conditions entering a new workplace.

Pete Taylor, managing director at Gi Group, said: "Having an inclusive culture at Gi Group is our key to success as a team.

"It’s embedded into all aspects of the business, from culture to strategy, to policies and ways of working.

"Everyone has the right to be working without fear of judgement, and our 'This is Me’ campaign is our latest step in ensuring that everyone feels empowered to be the best versions of themselves."