"JUST because you're over 40, doesn't mean you want to stop dancing," says Colette Ashby, who is bringing a new daytime disco event to Basingstoke.
Colette, along with business partner Louise Wingrove, set up Boogie Days Daytime Disco in July, having "for many years been frustrated that there is nowhere for us to go and dance".
She said: "We love to boogie but the only places we could find locally were full of 20-year-olds, and music that we didn't like.
"Our friends talked about how the only time they got to dance was at weddings.
"There seemed to be no venues for people of our age to go - somewhere where we didn't feel old, because everyone else was 20, where it wasn't a 'meat market' and where we could get home early."
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Having been frustrated with the lack of dancing opportunities for over 40s in the town, Colette and Louise took it upon themselves to bring disco fever to Basingstoke.
Colette said: "The over-40s is a huge and much overlooked social group with responsibilities - and disposable income.
"We've grown up on disco, soul and funk, and we still want to boogie on down.
"Since we couldn't find anywhere to go we decided to set up our own business.
"Can the people of Basingstoke resist the call of the disco ball?"
The pair launched Boogie Days Daytime Disco at the end of July, in Reading, and are now bringing the event to Basingstoke.
It will take place from 3pm to 7pm "so Boogiers can get home in time for dinner and not have to worry about getting home on public transport," said Colette.
The Basingstoke event will happen on Saturday, November 30, in Plush Lounge Bar.
Colette said that every event so far has been a success, so much so that she plans to throw more in the future.
She said: "At a time when nightclubs are closing, we are booming.
"Within two weeks we had sold all the tickets for an event in November - and we have a waiting list.
"The disco Kings and Queens of Berkshire and Hampshire are asking for more, so we'll be setting up other events."
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