A NEW toy shop has opened its doors today in Festival Place.

National toy retailer Toytown has opened its 31st store in Basingstoke's Festival Place on Saturday, October 26, just in time for Halloween Weekend.

The shop is located in the former H&M Kids unit, on the lower floor.

As previously reported, Toytown stocks one of the widest ranges of toys on the high street.

The toy giant is inviting families to join in the opening day excitement at the town's flagship shopping centre with competitions, giveaways and lots of family fun.

Toytown BasingstokeToytown Basingstoke (Image: Emily Roberts)

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One of the largest independent toy retailers in the UK and Ireland, Toytown is known for its vast variety of treats for children and the growing ‘kidult’ market.

Best sellers include brands like LEGO, Barbie, Funko Pop! and Hot Wheels. 

The store opens on Saturday, October 26, with half-term Halloween fun, a LEGO minifigure hunt and goodie bags.

Toytown is the latest brand to join Festival Place after independent café Boswells opened last week and it has recently been announced that Superbowl UK and Hans Buffet will open next year, while a date is yet to be announced for the new Heavenly Desserts shop.