A young entrepreneur who has turned her homewares and fragrances business into a nationally recognised brand has moved to a larger site in Basingstoke.
After months of extensive renovations, Laura Fisher opened her new store at Scrapps Hill Farm, 550 Worting Road, Basingstoke, RG23 8PU.
The new shop, in a space previously occupied by an old farm shop, marks an exciting new chapter for Laura’s business.
Established in 2019, Laura's brand has evolved from modest beginnings into a luxury homewares and fragrance label, earning accolades such as the title of 'Best Luxury Homeware Brand in the UK'.
At just 26 years old, Laura has also been recognised as 'Future Talent of the Year – Young Business Person' in the South Central region.
The expanded premises offer Laura's team a significant upgrade in space, moving from a cozy 400sqft shop at the Viables Craft Centre to a spacious 2,500sqft facility at Scrapps Hill Farm.
“It’s amazing to be able to grow at this sort of pace as a small, independent business,” Laura said.
The larger store will allow her to showcase the brand’s full range of luxury British-made homewares and fragrances, all of which she and her team design themselves.
Beyond just a shopping destination, the new location introduces a “fragrance lab” where customers can explore hands-on candle-making workshops, with plans to launch perfume-making sessions in 2025.
“Everything in store is made by us, and now people can come to learn how to make our products too,” she added.
Laura hopes this immersive experience will attract new and returning customers looking for a unique creative outlet.
A Sherfield-on-Loddon resident, Laura transitioned into entrepreneurship after leaving a corporate job she found unfulfilling.
Her artistic journey began with personal commissions of family homes, which soon sparked an interest in surface pattern design.
She went on to pursue a Master’s degree in illustration, ultimately launching her business as her final university project.
Today, she leads a team of six employees, continuing to grow her brand while staying rooted in her artistic passion.
Laura describes her shop as a place that “prides itself on luxury British homeware and home fragrance.”
The venture's new location is more than just a storefront for her brand; it is set to become a community hub as well.
In 2025, her mother and sister plan to open a new branch of their cafe, The Parlour Tearoom, in the rear section of the shop.
This will transform the space into a multifaceted destination, combining the homewares and fragrance store with a cozy cafe.
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