WE ARE AEVA athleisurewear brand launches in Basingstoke

Athleisurewear brand, WE ARE AEVA, combines high-performance fabrics with "British craftsmanship and thoughtful design," the brand is "on a mission to empower women with versatile and technical clothing that retains shape, compresses muscles and resists pilling."

Based in Basingstoke, WE ARE AEVA was founded by the team behind PINKfudge Manufacturing - a leading UK manufacturer of sportswear, performance wear and competitive cheerleading uniforms.

Jess Horton, designer and head of brand development at WE ARE AEVA, said: "Our design and manufacturing process is a true labour of love, driven by a team of local women who understand what it means to create clothing that works for real life.

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Some of the athleisurewear WE ARE EVA produce (Image: WE ARE AEVA)

"At every stage, we've focused on blending function with style to produce pieces that empower women to feel their best - wherever their day takes them."

Designed and manufactured by a group of local women, WE ARE AEVA’s ethos centres on creating clothing that transitions seamlessly from workouts to everyday life. Each piece is crafted with precision, using technical fabrics that combine four-way-stretch for comfort, compression for support and UV protection for all-day wear.

WE ARE AEVA’s debut range, the Wildflowers Collection, pays homage to AEVA’s British roots. With each piece named after native wildflowers, the collection is split into Powerwear and Daywear.

Powerwear features gym-ready High Waist Leggings, a Square Neck Sports Vest and Gathered Tennis Dress, whilst Daywear features a transitional Oversized Tshirt and Sweatshirt, amongst other products. These pieces offer women the flexibility to move through their day with ease, whether at the gym or out with friends.

Debbie Steel, managing director and owner of PINKfudge Manufacturing, said: "Our collection is designed with the modern woman in mind, offering versatility that meets the demands of a busy lifestyle.

"As busy women ourselves, this was incredibly important to us. We understand the need for clothing that works as hard as you do.

"That's why we created WE ARE AEVA to adapt to your lifestyle without compromising on comfort or style."

WE ARE AEVA also prioritises conscious decision making. By overseeing the manufacturing process in-house, and using recycled materials sourced from the UK, the brand has simplified its supply chain to reduce environmental impact.

To mark its launch, WE ARE AEVA is offering readers 10 per cent off first orders with the code LAUNCH10.

Readers can find out more information about WE ARE AEVA, by visiting https://weareaeva.co.uk/.